Hailey Bieber looked every bit the supermodel as she lent her beauty to a major fashion campaign.
On Tuesday it was revealed that the Rhode skincare founder, 29, is the face of French luxury brand Alaïa’s Summer Fall 26 Archetypes campaign, which was captured by renown photographer Tyrone Lebon.
The star, who recently wowed in a bikini for a sizzling post, put on a very cheeky display in a long teal coat that contained a revealing slit on the side.
Bieber placed her hands into the pockets of the suede outer piece and sent a look towards the camera as she glanced over her left shoulder.
She slipped into a pair of open-toed, black pumps while her locks were pulled back into a sleek ponytail.
In another image for the latest campaign, the media personality also wowed in a long-sleeved, black bodysuit.
Hailey Bieber, 29, looked every bit the supermodel as she lent her beauty to a major fashion campaign
On Tuesday it was revealed that the Rhode skincare founder is the face of French luxury brand Alaïa’s Summer Fall 26 Archetypes campaign
She donned a pair of purple tights that contained long tasseled details at the top for a unique flare.
Bieber completed the look with open-toed pumps and bent forward as she struck a pose.
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The mom-of-one opted for a natural makeup look which comprised of a light blush to her cheekbones as well as a nude-colored satin tint to her lips.
The star further put on a leggy display in a cream-colored bodysuit as well as open-toed wedge heels.
Colorful chunky bracelets were placed on her wrists as she lounged on a chair seemingly made of glass.
She also modeled a white, halter-styled minidress with a small cutout on the front and took the photo while standing in front of a white wall.
Bieber continued to flaunt her toned figure in another white bodysuit that contained red floral details on the material.
She paired open-toed black pumps with the fitted look as she gazed towards the camera on the chair.
The star further put on a leggy display in a cream-colored bodysuit as well as open-toed wedge heels
She also modeled a white, halter-styled minidress with a small cutout on the front and took the photo while standing in front of a white wall
She paired open-toed black pumps with the fitted look as she gazed towards the camera on the chair
Bieber later modeled a red top that contained fabric which wrapped around her toned midriff. She completed the stylish look by wearing a low-waisted, pink layered skirt that fell down past her ankles
Bieber later modeled a red top that contained fabric which wrapped around her toned midriff.
She completed the stylish look by wearing a low-waisted, pink layered skirt that fell down past her ankles.
Another outfit she slipped into included a sleeveless black top with tasseled details as well as a matching skirt.
She carried a black purse over left shoulder in one image while adding a chunky bracelet to her wrist.
The star paused for a series of snaps in the ensemble and used a rectangular glass table as a prop.
Bieber’s latest modeling gig comes just one day after she used social media to show off her incredible bikini body.
Taking to Instagram on Monday, the mother-of-one wowed in skimpy bikini top as well as an eye-popping strappy leopard print monokini.
She captioned the post, ‘The last month from my camera roll.’
Another outfit she slipped into included a sleeveless black top with tasseled details as well as a matching skirt
She carried a black purse over left shoulder in one image while adding a chunky bracelet to her wrist
The star paused for a series of snaps in the ensemble and used a rectangular glass table as a prop
Bieber almost spilled out of her skimpy bikini top in a new image shared to Instagram on Monday morning
Several of her celebrity friends like Gigi Hadid, Christine Quinn and Candice Swanepoel hit the like button.
Also in her Instagram carousel of photos was a bouquet of hand prints and a card from her one-year-old son Jack Blues, who she shares with husband Justin.
Over the weekend the star revealed she refused to sell her skincare brand Rhode for anything less than $1 billion.
Saying she drew a firm ‘line in the sand’ before agreeing to the blockbuster deal that transformed her from celebrity founder into one of the beauty industry’s most closely watched entrepreneurs, the model discussed the sale of Rhode in a new interview with Time.
She reflected on the company’s rapid rise and her determination to maintain what she described as an accessible approach to skincare following its acquisition by elf Beauty.
The deal, which was one of the most talked-about celebrity beauty transactions of the past year, further cemented her status as a major force in the cosmetics industry amid continuing fascination with her marriage to Bieber and ongoing social media attention surrounding the couple.
Her Time profile said she said about ‘manifesting’ a target sale price of $1billion for her brand: ‘I’m somebody who really believes in, like, what you say out loud is very important. Our words are important.’
The entrepreneur explained she set a clear financial target before entering negotiations around the company’s future.
The Vogue cover model seems to have worn the same bikini earlier this year while in the tropics
Over the weekend the star revealed she refused to sell her skincare brand Rhode for anything less than $1 billion; seen in 2023 in London
Bieber added: ‘I was like, “It has to be this number. I will not go for less.” It was a goal.’
She added: ‘That was the line I drew in the sand and the goal that I set.’
Following the acquisition, Bieber stepped into the roles of chief creative officer and head of innovation, maintaining direct involvement in the brand she launched as part of the growing wave of celebrity-backed skincare and beauty labels.
Rhode quickly became one of the most visible names in the market through minimalist branding, viral lip treatments and aggressive social media marketing strategies that resonated particularly with younger consumers.
Bieber said one of her biggest concerns throughout Rhode’s expansion was ensuring customers did not feel excluded from the brand despite the intense hype surrounding its products.
She added: ‘Listen, I know when brands, when they get really hyped, it can feel kind of like it’s this club that you don’t get to be a part of.’
Bieber continued: ‘And that’s never been intentional with Rhode. Like when we’ve sold out of things, it’s not to make it inaccessible.’
The model, who has frequently described herself as deeply interested in skincare culture, explained product accessibility remained central to the company’s identity.
She said: ‘That’s actually always panicked me, because I always want people to be able to have access to it.’
Bieber added: ‘I want to continue to take feedback and make the brand better. That’s what I think having a great brand is: you listen to your customer and you listen to your consumer.’
Bieber also expressed that Rhode was designed around ‘solid, everyday stable skincare products,’ explaining that high prices ‘don’t make sense for the brand’; seen earlier this month in NYC
The entrepreneur also addressed Rhode’s pricing strategy, arguing skincare products did not need luxury price tags to be effective.
She said: ‘It really doesn’t take much for a great skincare product to be great.’ She added she often personally preferred less expensive skincare products over premium alternatives.
Bieber also expressed that Rhode was designed around ‘solid, everyday stable skincare products,’ explaining that high prices ‘don’t make sense for the brand.’
The continued growth of Rhode has positioned the star alongside other celebrity beauty moguls including Rihanna with Fenty Beauty and Selena Gomez with Rare Beauty.
