It’s already been a big year for M&S – from the spring collection that had every fashion editor talking, to the appointment of Gillian Anderson as its ‘Chief Compliments Officer’ (resulting in the highest performing Marks & Spencer advert ever). However, it looks like the launch of the summer collection could be the most exciting moment yet, with more than 100 fashion editors and influencers jetting off to Ibiza for a runway show highlighting the best of the season’s style.
Shaped by a modern, sun-washed bohemian aesthetic, the collection features fringing, warm browns and softly faded tans. On the Ibizan runway, there was also a lot of flesh on show, including a sheer, sequinned green top worn over a bikini, and plenty of shorts (we predict the black satin pair with lace hems will sell out fast).
Despite the skimpiness, M&S has promised practicality across the summer range, which lands online at 7.15pm tonight, ‘from the perfect co-ord that makes packing easy, to the dress that works just as well for festival afternoons as it does for last-minute dinner plans’. Affordability is also key – more than half of the womenswear will cost £30 or under.
Linen is a big highlight, available across tops, shirts, dresses and trousers. There is also a major focus on accessories, whether that’s sleek leather toe‑loop sandals or retro-cool jelly shoes. The catwalk show will be available for customers to watch this evening on the M&S website.
As for the audience at the show itself, there was only one label they were all sporting, and for once it wasn’t designer. Below, You magazine’s fashion director Sophie Dearden-Howell and a selection of fashion editors share the chic M&S outfits they’ve been sporting in Ibiza, giving you a glimpse of the season ahead…
Sophie Dearden-Howell, fashion director at You magazine
Dinah van Tulleken, the Daily Mail’s fashion editor
Kitty McGee, executive fashion and beauty director, Stylist
Lara Grayson, senior fashion content creator at Fabulous
Hattie Brett, editor of Grazia
Angelo Mitakos, fashion editor at GQ
Lottie Franklin, commercial content lead at Eliza
Lily Russo-Bah, fashion director at Marie Claire
Philippa Bloom, co-founder of @wearetwinset
Fashion journalist Charlie Gowans-Eglinton
Flossie Saunders, fashion editor at The Sunday Times Style
