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Jo Frost looked uncrecognisable in a new video she shared on Wednesday, 17 years after her show Supernanny ended.
The nanny, 55, rose to fame on the Channel 4 show where she used tough love to help parents around Britain discipline their unruly children.
She debuted her new look in the Instagram clip, which appeared to be filmed at her home where she was dressed casually in a grey jumper.
The author shared an impassioned speech calling on Keir Starmer to follow countries like Australia and ban social media for children under 16.
Jo said she has noticed a decline in children’s wellbeing across all age groups and laid the blame on the ‘online world’.
She said: ‘This is a message to Keir Starmer. You are a father of two children so you know what it is to protect them, to understand what they’re ready for and what they are not.
‘I am speaking to you as a British citizen and someone who has spent nearly four decades in homes guiding them.
‘Prime Minister, sir, this is a defining moment for you. What I’m seeing across all ages of childhood should stop us in our tracks.
‘I’m working with toddlers who are working with fast-moving content impacting their langauge, their behaviour, their ability to sit and just simply connect.
‘I’m seeing children as young as seven and eight already being poured into a world of comparison and exposure and influence.
‘Then there’s our teenagers, they’re struggling with their identity, their self-worth, they’re struggling to regulate their emotions, exposure to sexual predators and dark online material. Their ability to focus, make decisions, cope with discomfort, it’s not there.
‘This is a pattern I’m witnessing every day in homes and I’m sitting with the parents who are overwhelmed, exhausted and often in despair.
‘Sir, this is where leadership matters. They are recongising childhood must be protected in this digital age.
‘Raise the age for social media to 16, give children the time they need to develop their brains, build resilience, form identity in the real world before they are exposed to the pressures of the online one.’
Supernanny aired from 2004 to 2008, and was adapted for other countries, including an American version that also starred Jo.
Jo previously hit out at the exploitative nature of reality TV, as she emotionally revealed how she was labelled ‘difficult’ for refusing to bow to the demands of producers to create drama for ratings.
Speaking on the We Need To Talk podcast, she explained how her priority throughout the show was to help the families that needed it and was unwilling to do anything that didn’t serve that objective – even if it meant coming into ‘friction’ with producers.
In response to host Paul C. Brunson asking whether she felt pressure from the network to change the show to reflect the way in which reality television was getting louder and bolder, Jo said made sure she didn’t ‘because it had to be real’.
She said: ‘I think I didn’t feel the pressure because in my contract I had casting approval. That was a deal breaker for me if didn’t have casting approval.
‘Because it has to be real. You have to genuinely go, “I need her help”. Because when those families are vulnerable and they are trusting their lives in your hands, they’re not just shaping their own family, but millions who are watching in the corners of Morocco, somewhere in Australia, in a little pocket village in Ireland.
‘And it’s not me that’s the magic. It’s that family because those families are watching that family on television. They’re rooting for them. Sometimes in the beginning they might go, I don’t know if I really like her, he sounds a little bit shady. But in the in the end, you see what I see in the beginning.
‘So casting approval was very important, because I needed to keep the integrity of the families that genuinely needed help and not a family that thought, “Oh, I’m going to be on television. And all I have to do is just act out and be performative.”‘
