She is certainly in the pink when it comes to her Hollywood success.
And Sydney Sweeney looked radiant again as she fronted a campaign for haircare brand Kerastase.
These exclusive pictures show the star of Euphoria and The White Lotus squeezing in an advert for the brand’s hair oil while she is in Portugal shooting her latest film.
Ms Sweeney, 28, was spotted in the grounds of the Palacio Nacional de Queluz – known as the ‘Portuguese Versailles’ – near Lisbon last week.
Wearing a £1,920 pink muslin dress by Polish designer Magda Butrym, the actress held an oversize bottle of the product, posing with it perched on her head and leaning in to kiss it.
She has been in Portugal filming an adaptation of Edith Wharton’s 1913 novel The Custom Of The Country, alongside One Day star Leo Woodall.
In it she plays an ambitious young woman who arrives in New York from the Midwest in search of status.
The cast also includes The Crown’s Dominic West, Game Of Thrones’ Rose Leslie, Downton Abbey’s Matthew Goode and Hugh Dancy.
Describing Ms Sweeney as a ‘luminous’ actor, director Josie Rourke said: ‘As I was writing this adaptation, Sydney Sweeney lived in my head as this iconic character – it’s as if Wharton sat down a century ago and wrote the role for her.’
Ms Sweeney recently starred in box-office smash hit The Housemaid, which took nearly £300million worldwide.
And while she was not in the running for an Oscar for her boxing biopic, Christy, she stands to boost her coffers away from the silver screen by launching a lingerie line, Syrn.
Pieces from the Seductress collection range from $19 (£14) thongs to a $269 (£202) Date Night corset – which she launched to her 26.1 million followers on Instagram earlier this month.
Her net worth has reportedly rocketed from £7.4million in 2024 to £30million today.
The increase followers several roles in projects like the romantic comedy Anyone But You and the thriller The Housemaid, in which she was reportedly paid $7.5million (£5.6million).
Ms Sweeny’s financial success is also due to numerous brand partnership deals including Armani Beauty, Miu Miu, Laneige and the controversial American Eagle ‘great jeans’ ad campaign.
The campaign sparked an online debate when it launched in July as many accused the company of promoting eugenics.
Yet it proved successful despite this, as the company saw a 25 per cent soar in its stock after its release.
