22.5 C
London
Wednesday, June 17, 2026

The World Cup rip-off: Ferdinand’s ‘accessible’ pledge falls flat

Football fans’ wallets are being bled dry for the World Cup in a direct contradiction of promises made when the hosts submitted their bid.

Supporters were originally told that they could buy tickets for as little as $21 (£15.69) but FIFA say the cheapest seats available to England fans for the matches against Ghana and Panama will now cost $220 (£164). 

The original prices were put forward in the USA, Canada, and Mexico’s bid book in 2018 and were only intended to be projections. 

And Rio Ferdinand has come under fire after claiming to be a ‘man of the people’ while helping FIFA with their lavish draw last week. 

The Manchester United legend insisted FIFA were ‘working towards’ making the tournament ‘accessible’ but current evidence suggests that effort has failed. It must be stressed that Ferdinand is not involved in setting the ticket prices and any criticism from fans comes only by his association with FIFA in the draw. 

FIFA’s prices have been described as a ‘monumental betrayal’ by the fan group Football Supporters Europe (FSE). 

FIFA's dynamic pricing model has seen ticket costs soar beyond those initially mooted

These are the prices that were projected back in 2018 as part of the hosts' bid

And this is how the prices have turned out for now; some tickets cost thousands of pounds

FSE have even called on FIFA to halt ticket sales, which they say are priced ‘extortionately’.

Daily Mail Sport has contacted FIFA for comment.  

For the first World Cup ever, FIFA have introduced a dynamic pricing policy rather than set costs across games. 

That means that the ticket prices can be changed by FIFA depending on the demand there is for a particular game.

Ferdinand explained: ‘FIFA are conscious, the powers that be there [of making things affordable].

‘We can look at every industry, every sector, and have that conversation about things. It’s more about making sure that there’s a product there that’s super-elite that matches what’s on the pitch, so everyone can feel that it’s justified, taking the time out, working hard to go ad get my tickets.

‘I’m a man of the people. I’m from a place where we were always hoping for things to be accessible. The people behind the scenes at FIFA are working towards something like that. Whether they get there remains to be seen.’ 

Ferdinand grew up on a council estate in Peckham, south London. 

Many England fans will not be on their way after it emerged that prices have increased tenfold

There are fears around empty seats at the tournament due to the 'extortionate' prices

Clearly his words have done little to soothe fans, with one asking on X: ‘Rio, is $4185 for the cheapest final ticket available to the England travel club members “accessible”?’ 

Another said: ‘It’s become a corporate gig. For the few, not the many.’ 

For England fans, the pricing is bad news. Currently, the cheapest way to watch all eight of their possible games would be by spending $6,822 (£5,100) – around five times as much as it did for the 2022 World Cup in Qatar.

Taking the most expensive regular seats on the way to the final, fans would have to spend a colossal $16,590 (£12,403).

The tier category of tickets, category four, is not available to England supporters travelling over. These are typically reserved for residents of the host nation. 

Due to the limited number of tickets, fans may find themselves forced to spend in a  higher category than they would ideally like. 

The cheapest seats England fans can get at the final are now $4,185 (£3,127). Back in 2018, it looked like the least expensive final tickets would be $128 (£95.66).

‘Football Supporters Europe is astonished by the extortionate ticket prices imposed by FIFA on the most dedicated supporters for next year’s Fifa World Cup,’ FSE said in a statement.

‘This is a monumental betrayal of the tradition of the World Cup, ignoring the contribution of supporters to the spectacle it is.

‘We call on FIFA to immediately halt PMA ticket sales, engage in a consultation with all impacted parties, and review ticket prices and category distribution until a solution that respects the tradition, universality, and cultural significance of the World Cup is found.’

Hot this week

Diana’s ex-hairdresser condemns ‘evil’ comments about Kate’s hair

Princess Diana's former hairdresser has condemned 'nasty' comments made about the Princess of Wales 's hair - as she stepped out with her newly blonde tresses.

Experts reveal how many tins of tuna is safe to eat a week

The NHS advises people to eat at least two portions of fish a week, yet a recent investigation revealed toxic metals, including mercury, could be lurking in cans of tinned tuna sold in the UK.

The best places to live in Britain’s idyllic national parks

Many of us toy with the idea of moving somewhere close to nature, with a friendly community, where the pace of life is more civilised. But where to find such a place? A national park could be the answer.

The unusual breakfast request Princess Lilibet asks Meghan Markle for

Meghan Markle revealed her children's favourite meals and that she 'doesn't like baking' on the second season of her lifestyle show With Love, Meghan.

Some people DO see ghosts – and medics say there’s an explanation

An astonishing third of people in the UK and almost half of Americans say they believe in ghosts, spirits and other types of paranormal activity.

Harry Kane puts England ahead from the penalty spot in World Cup opener after seeing initial spot kick saved – before he was reprieved...

Harry Kane was given a reprieve by VAR before he put England ahead from the penalty spot against Croatia in their opening game of the World Cup.

England WAGs including Jude Bellingham’s girlfriend Ashlyn Castro gather to watch their men take on Croatia…  as Jordan Pickford’s wife Megan salvages a last-minute...

England's WAGS have taken to the stands of Dallas Stadium tonight as their Three Lions partners prepare to take on Croatia in their first World Cup match. 

England vs Croatia – World Cup LIVE: Harry Kane scores 12th-minute penalty after being given second bite at the cherry after spot-kick miss as...

England are finally ready to join the World Cup party - and get underway with their opening game against Croatia in Group L tonight.

England vs Croatia – World Cup LIVE: Three Lions finally get their tournament underway as Jude Bellingham is chosen ahead of Morgan Rogers and...

England are finally ready to join the World Cup party - and get underway with their opening game against Croatia in Group L tonight.

The Ring star who was also in Lilo & Stitch and Big Love dead at 35 after being hospitalized for malnutrition

The star played Samara Morgan in the hit 2002 film The Ring, for which she won an MTV Movie Award for Best Villain. She also voiced Lilo in the hit 2002 Disney film Lilo & Stitch.

Ellie Goulding shows off her post-baby figure in a sideboob-flashing black suit as she joins Maya Jama and Leomie Anderson to celebrate the V&A...

Ellie Goulding displayed her incredible post-baby figure as she joined stars including Maya Jama and Zawe Ashton to celebrate the 10th Anniversary of the Victoria and Albert Museum's Summer Party.

England WAGs including Jude Bellingham’s girlfriend Ashlyn Castro gather to watch their men take on Croatia…  as Jordan Pickford’s wife Megan salvages a last-minute...

England's WAGS have taken to the stands of Dallas Stadium tonight as their Three Lions partners prepare to take on Croatia in their first World Cup match. 

Tornadoes bringing ‘day of destruction’ to millions as extreme storms hammer 15 major US cities

Over 14 million people across several states face multiple emergency warnings as floods and twisters could ravage the US Wednesday night.
spot_img

Related Articles

Popular Categories

spot_imgspot_img