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It might sound ordinary but after Nigella Lawson was spotted using a Magimix toaster, it’s become the star of kitchens everywhere.
The Vision Toaster has been flying off shelves, thanks to transparent glass windows that let you watch your toast brown exactly to your liking. And now you can bring an iconic piece into your kitchen with Magimix’s massive Lunar New Year sale.
Built as the world’s first see-through toaster, the gadget features extra-wide double slot – perfect for toasting slices of bread, baguettes and sourdough to perfection.
The showstopping toaster first hit shelves in 2009. It wasn’t until 2017 that it was thrust into the spotlight after the British food queen featured it on her TV cooking series At My Table.
The Magimix Vision Toaster got everyone talking, with fans flocking to social media to gush over the kitchen gadget.
‘I think a true sign of success in life is when you own a see-through toaster,’ one viewer said.
‘I used to think having a four-slice toaster meant you’d made it but OMG then I see Nigella Lawson’s SEE THROUGH TOASTER. #goals,’ another shared.
‘The Nigella series has only been on for 10 minutes and she’s taught me how to poach an egg better and that I need a clear toaster in my life,’ one added.
Vision Toaster Bread Board Bundle
Upgrade your breakfast ritual with the Magimix Vision Toaster & Olive Wood Bread Board Bundle – combining precision toasting with elegant bread slicing and crumb-free clean-up.
A beautifully designed toaster paired with a unique French bread board, this bundle is perfect for elevating simple daily rituals like breakfast and afternoon tea.
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The two-slice toaster complements any kitchen décor – from minimalist modern to professional chef-grade.
With clear glass windows, a sleek stainless steel frame and eight browning levels, it puts you in complete control of your toast.
Featuring quartz heating elements, the popular gadget delivers even browning and fast, consistent heat.
It also comes with four clever automatic features: Toast for custom browning, Reheat to revive cooled toast, One Side for crumpets, bagels and halved baguettes and Defrost for frozen bread.
Unlike most toasters destined for landfill, the Vision Toaster is built to be repaired – not replaced. That means fewer appliances going to waste, and more value for you.
The toaster is so popular that it was voted best in the Product Review awards for 2026, with shoppers praising it for its quality, versatility, and reliability.
‘Love this toaster. We’ve gone through a lot of toasters over the years and decided to buy something that had replaceable components for a change. This toaster ended up being well worth the cost. Sturdy, beautifully built and works really well with a strong heating element. Yes it’s pricey but given how well it works, it’s worth it,’ one raved.
‘The Magimix Vision Toaster is a true game-changer in the kitchen appliance world. Its most striking feature, the transparent glass sides, isn’t just a gimmick – it’s incredibly practical. You can finally watch your toast as it browns, ensuring that perfect golden-brown shade every time without the risk of burning. No more guesswork,’ another shared.
‘Beyond its unique aesthetics, this toaster performs exceptionally well. The frozen setting is a lifesaver, and it cooks toast evenly and to perfection. It’s also surprisingly easy to clean, with sides that open up and a removable bottom tray, making it simple to get rid of crumbs.’
‘The Magimix Vision Toaster is by far the best toaster I have ever owned,’ one said.
Magimix Cook Expert Baking Bundle
Become a pro baker and cook with the Magimix Cook Expert Baking Bundle – the ultimate thermo cooker and food processor designed for every home cook.
From baking fresh bread to whipping up gourmet meals for up to 12 guests, this all-in-one appliance offers unmatched versatility. With the added Breads, Brioches & Pastries Recipe Book, turn your kitchen into a bakery with 70 irresistible recipes, from crusty sourdough to indulgent cinnamon rolls.
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3200XL Mirror Chrome + Dicing Kit
Upgrade your kitchen prep with the 3200XL Food Processor in Mirror Chrome, now paired with the innovative Dicing Kit. Designed for precision and convenience, this bundle helps you chop, slice, grate, knead, whisk, blend – and dice with absolute consistency.
With a 2.6L main bowl capacity, it’s the perfect size for families of up to four. From colourful salads to hearty stews, it takes the effort out of everyday cooking while delivering professional results at home.
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Magimix Blender Power 5XL
Engineered for serious blending and healthy living, the Magimix Blender Power 5XL is the brand’s most powerful blender in the Blender Power range.
It features a 1500W commercial-grade motor, an ultra-generous 2.8L glass jug, a matching glass mill attachment, and Wellbeing, Sport & Health recipe book to help you blend, grind, and nourish with confidence.
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The French brand – loved by celebrity chefs including Jamie Oliver and Yotam Ottolenghi – is offering great deals on its range of selected kitchen gadgets.
Known for its French heritage and premium craftsmanship, Magimix – the original inventor of the food processor – has spent more than 50 years creating kitchen appliances that are built to last.
Designed and made in France, each machine is created to support real life in the kitchen, from quick weekday meals to slower moments shared with family and friends.
As we step into the Year of the Horse, Magimix is encouraging a mindful approach to investing in quality products that can be relied on for years to come.
To shop Magimix’s Lunar New Year sale, click here.
