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Unseen photos of Live Aid rediscovered after 40 years

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Edging my way down a packed Wembley Way one Saturday morning in July 1985, I already knew I was about to witness history. 

Some of the world’s biggest rock stars were set to perform a charity concert in London to raise money for famine victims in Ethiopia and it was called ‘Live Aid’.

Interest from the south coast newspaper where I worked as a photographer was, to say the least, minimal. But little did they know the show would have a global audience of nearly two billion people – amazingly, around 40 per cent of the world’s population.

I made every effort to get accreditation for the press pit in front of the stage but, being from the provinces, I didn’t stand a chance. 

The only alternative was to buy a ticket. It cost me £5 – plus a £20 charity donation, of course – the equivalent of about £100 today. And I decided that whether anyone wanted the pictures or not, I was going to spend my day off committing the event to celluloid.

I must have looked quite a sight entering Wembley through the turnstiles, armed with two Nikon cameras, boxed long lenses, a Widelux camera for panoramic images, a bag of films and a standard Manfrotto tripod. 

Contrary to today’s zealous safety measures, I was actually helped into the ground and onto the pitch by a security guard.

Unlike normal events at Wembley, where the crowd filtered in over a few hours, Wembley Way was full of thousands of people arriving early so that when the gates opened they could make a dash for the stage. 

George Michael (above) stormed the stage at Wembley Way as he joined Elton John, Freddie Mercury, Bob Geldof, Sting, Status Quo, Spandau Ballet, Phil Collins, and Francis Rossi for Live Aid  - a charity concert at London's Wembley Stadium to raise money for famine victims in Ethiopia in 1985

Queen frontman, the late Freddie Mercury during a rousing rendition of We Are The Champions at Live Aid

Bob Geldof captured mid-jump as the lead singer of The Boomtown Rats

This made for some great reportage pictures. With 72,000 rock fans packed in, I decided the best vantage point would be next to the mixing desk, midway between the touchlines – the right call, as it turned out.

This position ended up being key to my unique set of pictures, the only slight problem being the occasional haze of cigarette smoke filtered through sunlight! Not even a brief rain shower halfway through the concert could dampen what was a remarkable day.

By common consent, one of the great stand-out moments was Queen’s electrifying set, led by the irreplaceable Freddie Mercury, which took the show to another level. 

I was thrilled when their lead guitarist, the great Sir Brian May, agreed to write the foreword to this book. 

Other great memories include Paul McCartney’s first gig in six years, the re-formation of The Who and the since-unmatched ensemble rendition of Do They Know It’s Christmas?. 

It is why 13 July 1985, for many people, remains the greatest day in rock ’n’ roll history. The fact that a star as big as Elvis Costello agreed to perform just one song to fill time while the crew changed kit between acts shows just how extraordinary the gig was.

Of course, the day wasn’t without its mishaps: Nik Kershaw forgot his words, Noel Edmonds introduced Phil Collins only for Sting to walk out instead, U2 were having an off day (their guitarist The Edge later admitted it was ‘c**p’) and Bryan Ferry had to sing into two microphones taped together after his set was beset by technical difficulties.

But it was all part of what made the day special. It didn’t feel like some over-curated pop concert planned to within an inch of its life by industry bigwigs. 

Sir Elton John performing at Live Aid that was attended by 72,000 rock fans - and watched by nearly two billion people world over

By common consent, one of the great stand-out moments was Queen¿s electrifying set, led by the irreplaceable Freddie Mercury, which took the show to another level, according to Murray Sanders - the photographer who documented the historic event 40 years ago

Freddie Mercury performing at Wembley Stadium with the lead guitarist of Queen, Sir Brian May

Status Quo's Francis Rossi and Rick Parfitt opening the concert on 13 July, 1985

U2 delivered an electric 20-minute set between Bryan Adams and the Beach Boys. The photo showed frontman Bono with guitarist Adam Clayton

Dire Straits' Mark Knopfler on-stage at the once-in-a-lifetime concert

Spandau Ballet's Martin and Gary Kemp with the band's lead singer Tony Hadley

British singer Martin Kemp in an electric-blue suit as he performed to a packed stadium

The Who's Roger Daltrey and Pete Townsend as photographed by Murray Sanders

A very young and fresh-faced Paul Weller of The Style Council

The cover of Murray Sanders' new book Live Aid Relived - with a foreword by Sir Brian May

David Bowie live in concert at Wembley in London on July 13, 1985

English songwriter Bryan Ferry who was the frontman of the band Roxy Music and also launched a solo career

Unlike normal events at Wembley, where the crowd filtered in over a few hours, Wembley Way was full of thousands of people arriving early so that when the gates opened they could make a dash for the stage, says Sanders

Bryan Ferry mid-set at Live Aid

Some of the greatest rock acts of the world came together for the unbelieveable charity concert that remains unmatched in its scale

Rock legends Freddie Mercury and Brian May were unforgettable at Wembley on 13 July

Murray wrote he decided the best vantage point would be next to the mixing desk, midway between the touchlines, adding this was the right call

Then and now! Photographer Murray Sanders, who discovered previously unseen photos from Live Aid lying in his attic - and turned them into a book about one of the greatest charity concerts the world has ever seen

It was chaotic and wild, fun and unpredictable. And I hope you’ll agree my photos capture something of that energy.

Forty years on and having stumbled across these old photos in my garage attic while looking for Christmas decorations, I’m thrilled to be publishing Live Aid Relived – with that powerful foreword by Sir Brian, words by renowned royal biographer Robert Hardman, and featuring over 230 photographs from the day, the vast majority of which have never been seen before.

As Sir Brian says himself, these shots are more than just a record of the day, they are a ‘compendium of precious memories’.

Live Aid Relived by Murray Sanders is exclusively available at music2you for £29.95. Order online at music2you.co.uk/liveaid

The BBC will show seven hours of highlights of the London and Philadelphia Live Aid concerts across two shows. Live Aid At 40: The Concert, Parts 1 and 2, Saturday, from 6pm, BBC2.

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