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Wednesday, May 13, 2026

‘Sudden’ Turkey rule change could see millions from UK caught out

Holidaymakers heading to Turkey this summer should be aware of a new rule that could catch out millions.

Hordes of travellers visit the transcontinental country every year for its hot weather, sublime landscapes and beautiful beaches.

But those planning to make the trip soon need to make sure they prepare their mobile phone for the holiday.

A change in Turkey means some eSIM providers no longer work in the country if they don’t meet certain regulations and requirements. 

Travel expert Juan David Soler, from Holafly, advised travellers to check their eSIM is set up properly before going to Turkey, to avoid experiencing activation issues after arriving. 

He said: ‘Turkey’s sudden ban on eSIMs has caught many travellers off guard, and it’s vital that UK holidaymakers heading there this summer take action before they fly.

‘eSIMs have become the go-to option for Brits wanting affordable mobile data abroad without the hassle of physical sims or costly roaming.’

Holidaymakers heading to Turkey this summer should be aware of a new rule that could catch out millions

A change in Turkey means some eSIM providers no longer work in the country, if they don't meet certain regulations and requirements

The expert added: ‘But now, travellers will no longer be able to activate a new eSIM once they arrive in Turkey.’

‘To avoid getting caught out, UK travellers should ensure their eSIM is fully downloaded and activated before leaving the UK.

‘This means setting up your digital SIM while still on UK networks, and confirming it’s working properly before departure. 

‘Otherwise, you could be left without internet access the moment you land, which can be a serious issue if you rely on your phone for maps, transport, or bookings.’

The change means those travelling to Turkey need to buy and activate the eSIM card before they arrive to avoid being impacted by the new rule.

While those living in Turkey won’t be able to buy eSIMs from networks who don’t meet the requirements unless they are outside of the country. 

Holafy, an eSIM company, emphasises that the change impacts residents more than travellers.

The change means those travelling to Turkey need to buy and activate the eSIM card before they arrive to avoid being impacted by the new rule

They said: ‘The eSIM ban is primarily targeted at Turkish residents buying eSIMs for international travel in Turkey.’

While they also recommended saving the eSIM QR prior to arrival, to ensure set up is smooth, and even downloading a secure VPN if needed.

‘Without a VPN, you will not be able to manage your eSIM solution digitally, check for remaining data usage, or contact customer service,’ they added.

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