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Tuesday, April 21, 2026

The chicest supermarket handbags – including Asda’s £20 Ganni swap

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There’s nothing quite like the thrill of spotting a designer dupe that’s so convincing, you have to do a double-take. And this week, we’ve found one in the most unexpected of places: Asda’s clothing section.

George at Asda’s burgundy twisted handle cross-body bag looks remarkably similar to Ganni’s £374 Bou embellished knotted leather shoulder bag. Despite Asda’s being priced at just £20, the resemblance is clear: the distinctive knotted handle design; the structured, geometric shape; and the rich burgundy tone that’s perfect for heading into autumn. Even the detailed gold hardware clasp has a distinct feel of luxury about it.

Of course, the price does reflect in the materials. Asda’s bag is faux leather, while Ganni’s is that gorgeous supple leather that only improves with age. But honestly, with a price difference of more than £350, we’re willing to overlook it. 

Asda isn’t the only supermarket chain serving up designer-inspired pieces that won’t break the bank. From a roomy Sainsbury’s buy in a chic woven style to a bang-on-trend suede tote from Tesco, these are the pieces to keep an eye out for when you’re doing your weekly shop. Your bank account will thank you for it.

To get more of what you love from your favourite Sunday supplement, follow us on Instagram (@youmagazine), Facebook (YOU Magazine) and X (@YOUMagSocial). 

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