Sydney Sweeney has been busy promoting her new SYRN lingerie line which debuted last month.
On Thursday, the Euphoria actress was spotted making her most daring move yet in a commercial shared to social media.
The blonde bombshell was seen pulling off her scarlet red crop top that read, ‘Marry Me Fly Free.’ The ad appeared to have a Valentine’s Day theme to it.
The move exposed her white bra that had wide straps and a twist in the middle for a little extra design dazzle as she was posing inside a convenience market.
The former child star also had on red running shorts, which she slipped off as well to reveal white boxer shorts.
The Eden actress was made up nicely with her hair down in soft beach waves as she added a gold necklace that read SYD in upper case letters.
The caption on Instagram read, ‘Meet us at the corner store for a midnight snack, the first @syrn playful collection drops Tuesday, 2.17.’
Sweeney’s lingerie brand SYRN launched to instant success in late January 2026, with the Seductress collection selling out in hours.
The brand, which saw high demand for its initial launch, has announced restocks and is expanding into beauty, with trademark filings indicating future skincare and cosmetic products.
The brand’s rapid success was propelled by unconventional marketing, including a viral stunt featuring lingerie on the Hollywood Sign.
SYRN establishes itself as lingerie that customers choose for themselves, not something that they hide under an outfit. Moreover, SYRN puts sizing front and center.
The Hollywood star said she launched SYRN because she wanted to ensure every piece fits well and works on a ‘beautiful range of body types’.
She told Cosmopolitan magazine: ‘My designers are all women, and I have an amazing diverse team. My models are a beautiful range of body types. I’m always like: ‘I want to see it on every body.’ I can’t be the only model. I need to make sure everyone feels really good in it …
‘If I wouldn’t wear it, I wouldn’t want to make it.’
SYRN aims to rival Kim Kardashian’s Skims and Rihanna’s Savage x Fenty.
It comes in 44 sizes, and is split into four modes: Comfy, Playful, Romantic, Seductress.
Launching the brand, the actress explained: ‘The secret is finally out … this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are.’
Last month she spoke to Elle magazine about what motivated her.
‘I wanted to create a world and a feeling,’ Sweeney told the magazine. ‘I wanted to build a lingerie brand that feels like it understands women instead of talking at them.
‘Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day,’ she added.
‘As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back.’
Sweeney worked hard to make the undergarments feel as comfortable as a second skin. ‘Boobs and bodies are like fingerprints; everyone’s are different, and I wanted to design for that,’ Sweeney shared.
Most items under $100.
Meanwhile, Sweeney is reportedly looking to move into the beauty space.
The 28-year-old actress is said to have filed a trademark application hinting at her future plans.
As reported by WWD, trademark attorney Josh Gerben has flagged a filing with the US Patent and Trademark Office from January 16 for Syrn in relation to skincare products, beauty care preparations and cosmetics.
The application is for an ‘intent-to-use’ filing, which means products could be in development, or the trademark is being filed to protect itself for the future.
No specific product names or innovations were detailed in the document.
‘I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.’
