Sydney Sweeney has landed a major ad campaign that shows off her sexier side as she climbs the ranks in Hollywood.
On Wednesday, the Euphoria veteran was seen in the spread from the fashion brand American Eagle.
The blonde bombshell had on no bra, and in some cases no shirt, as she modeled a denim while giving off sultry looks.
American Eagle says it’s thinking ‘bigger than ever before’ for its new marketing campaign
The company’s fall campaign, titled ‘Sydney Sweeney Has Great Jeans,’ goes live this week.
‘I have great jeans…now you can too,’ wrote Sweeney on Instagram as she debuted one of the commercials.
AE is changing how it runs marketing campaigns by focusing on only one celebrity. In the past, it has featured multiple public figures in ads.
Sweeney — who has also partnered with the brands Dr. Squatch, Baskin-Robbins and Jimmy Choo — seems to be an ideal partner for American Eagle.
Sweeney’s stylist, Molly Dickson, worked with the brand on campaign looks.
Sweeney also designed her own American Eagle jeans with a butterfly design. All net proceeds from the jeans will benefit Crisis Text Line.
American Eagle’s CMO, Craig Brommers, told Modern Retail that Sweeney is ‘the biggest get in the history of our brand.’
‘We’ve had a lot of success working with multiple talent in one season, so it’s not like that recipe is dead,’ Brommers said.
But there are only a few celebrities that have the cachet to be the face of a dual-gender brand, and Sydney is one of them. When she was into the idea of working with us, that’s when you say, I think this is a special, unique moment, and it needs to feel like that.’
This comes after news Sweeney is reportedly set to launch her own lingerie line.
The actress’ latest business venture has received backing from Amazon billionaire Jeff Bezos and his new wife, Lauren Sanchez, who have ‘invested’ in new brand.
A source told Us Weekly that Sydney’s new lingerie line is launching ‘very soon’.
The blonde beauty – who has recently become one of the most sought-after actresses in Hollywood – has actually been working on the lingerie line for ‘for the last year’ and it’s now close to launching.
The insider explained: ‘This has been a huge project for her and something she’s been working on for the last year.’
Sydney has enjoyed a meteoric rise in recent years, starring in TV shows such as Euphoria and The Handmaid’s Tale, while she’s also worked with a host of big-name brands, including Laneige and Frankies Bikinis.
The actress – who ended her engagement to Jonathan Davino earlier this year – has also been tipped to play a Bond girl in the next 007 movie, with director Denis Villeneuve reportedly keen to hire Sydney for his upcoming film.
A source recently told The Sun on Sunday newspaper: ‘Sydney is the top name on the casting sheet for Bond.
‘Denis believes she is hugely talented, as well as having an alluring appeal to younger generations, vital in modernising the franchise.
‘They’ve hung out together a lot and he has admired her stratospheric rise.
‘Plus Sydney has the quality of being athletic and able to perform physical scenes, as well as being feminine and following in the legacy of the Bond girls.’
Denis was unveiled as the director of the next Bond film last month and he vowed to ‘honour the tradition’ of the character, who will be played by a new actor after Daniel Craig walked away from the movie franchise.
The filmmaker said in a statement: ‘Some of my earliest movie-going memories are connected to 007. I grew up watching James Bond films with my father, ever since Dr No with Sean Connery.
‘To me, he’s sacred territory. I intend to honour the tradition and open the path for many new missions to come.’
