Mother branded ‘shameful’ for buying children seven Easter eggs each,
A mother-of-six has been told she ‘should be ashamed’ of herself after buying seven Easter eggs for each of her children.
Gemma Loveden, from Bury, Lancashire, has spent a whopping £120 on the chocolate eggs to give her children – who are aged between 19 and four – an Easter Sunday to remember.
The 39-year-old, who previously lost 16 stone after undergoing weight loss surgery in 2022, even topped up the pile with toys, pyjamas, mini chocolates and chocolate figures.
However, after posting a video of the sugary haul to TikTok, Ms Loveden said people rushed to the comments to criticise her.
Now responding to the critics, she said: ‘I would give my kids the world if I could, so to me it’s totally normal. I understand to some it’s not normal, but this is our normal.
‘Even at Christmas we go big. I love any excuse to spoil the children. I do social media and that’s my job and I earn money and I should be able to spend it how I want to.
‘It’s not going to ruin their health as they’re very healthy children. (They would) automatically choose fruit over chocolate anyway. I don’t think a few eggs are going to ruin their ideology. It’s a one-off treat.’
Ms Loveden said she used to be ‘spoiled rotten’ as a youngster and said anyone would spend as much money on their children ‘if they could’.
And, she may even buy them even more chocolates ahead of this weekend.
Ms Loveden continued: ‘I’ve still got some little Creme Eggs and Oreo eggs to buy and I’m not going to say I might not get them more.
‘At the moment they have seven each but it may go up to about nine plus each.’
Ms Loveden’s video of the eggs has racked up more than nearly 2,000 comments and 25,000 likes.
Some users were enraged at the amount of chocolate Gemma had bought her children and called it ‘greedy’ and ‘unhealthy’.
One user said: ‘Sorry this is ridiculous.’
Another added: ‘Your children don’t need that much candy.’
A third commented: ‘As a parent you should be ashamed of yourself. Pure greed and it’s not doing their health any good. Shameful.’
A fourth said: ‘Why so many? Surely they’d be satisfied with one?’
Other users, however, didn’t see an issue with Ms Loveden treating her children.
One wrote: ‘Imagine being angry at someone for buying their kids Easter eggs.’
Another added: ‘Why’s everyone so jealous?’
Eating an excess of sweets and chocolate is directly linked to poor dental health in children, due to the foods’ high sugar content.
NHS hospitals performed 56,143 extractions on children and teenagers in the financial year ending 2025 – up 14 per cent on the previous year’s total of 49,112.
This equates to a tooth extraction every nine minutes. Some 33,976 of these were due to a primary diagnosis of tooth decay, marking an increase of 11 per cent.
NHS data experts suggested the rising figures since 2021 may reflect NHS work recovering after the pandemic, but the British Dental Association (BDA) said more needs to be done to improve access to care.
The number of extractions because of tooth decay made up 60.5 per cent of all tooth extractions for those aged up to 19. This rose to 80 per cent for children up to four years old and 86.5 per cent for those aged five to nine.
Tooth decay remains the most common reason for hospital admissions in children aged five to nine.
Children and young people living in the most deprived communities were more than three times more likely to have a tooth extracted due to decay than those in more affluent areas, data also showed.
