Meghan Markle has shared a new video of Prince Harry showing off his surfing skills – alongside a soundtrack celebrating him as ‘what a mighty mighty good man’.
Wearing a baseball cap backwards, shorts and long-sleeved top, Harry can be seen riding the waves in the clip posted to Instagram by the Duchess of Sussex.
Meghan captioned the video on Friday: ‘We interrupt your regularly scheduled programming to bring you this important message.’
She added a fox emoji, referring to a nickname she has for her husband, and accompanied the post with Salt-N-Pepa’s 1993 hit Whatta Man.
Lyrics in the soundbite chosen by Meghan include: ‘What a man, what a man, what a man. What a mighty good man.’
In the video, posted to both the Duchess’s Instagram feed and her story, Prince Harry can be seen crouching down as a blue wave encircles him.
He then raises his hands in the air and claps in celebration as he manages to stand up.
It comes after Montecito-based Meghan was today accused by an expert of ‘diluting’ her brand’s positioning by ‘reposting mid-tier influencers’.
The Duchess launched As Ever earlier this year and has been busy promoting the lifestyle brand ever since.
Among her techniques is reposting micro-influencers enjoying the products on Instagram.
However, a UK-based brand and PR expert, Chad Teixeira, today revealed how the social media posts might work against the mother-of-two and deter customers from purchasing her products.
Talking exclusively to the Daily Mail, Teixeira explained, ‘Meghan’s As Ever brand has all the right ingredients for success with its strong name, a compelling backstory, and a product that sits in a lifestyle space where she can naturally lead.
‘However, the current strategy feels a little reactive and lacking in originality, and we’d expect more from her.
‘Leaning too heavily on reposting mid-tier influencers risks diluting the brand’s positioning, as it comes across more like filler content than a considered rollout.
‘There’s also the risk that it comes across as not being accessible for her customer base, as they only see it being used by high profile figures.’
It comes after Meghan shared another gushing post to promote her wine – as it still hasn’t sold out more than two weeks after it first launched.
The Duchess of Sussex released her 2024 Napa Valley Rose on August 5 – but more than two weeks later, it is still available to buy on the website of her lifestyle brand, As Ever.
By contrast, Meghan’s 2023 rosé sold out within an hour when it launched last month.
On Tuesday, the team at As Ever shared another clip of the wine, crediting it as being Meghan’s ‘favourite pour’ and stating it’s only ‘available for a limited time’.
In what made for typically aesthetic viewing, they filmed pouring the vibrant wine into a glass, with Meghan’s wicker basket and hat in the background.
‘Cheers to summer’s final sips,’ the caption read, adding: ‘Fill your glass with our founder’s favorite pour, available for a limited time.’
The post appears to be an attempt to boost sales after it failed to match the quick sell-out of the 2023 wine’s launch – and comes amid news of Meghan and Harry’s Netflix deal being ‘downgraded’ to a ‘first look’ deal when it expires later this year.
Buyers must purchase a minimum of three bottles of wine, which retail for $30 each. Six bottles cost $159 (£119), including a 12 per cent discount, and 12 bottles are $300 (£225), including 17 per cent off.
Combined with the $20 shipping cost, plus taxes, anyone looking to buy the wine is faced with a minimum spend of more than $110.
Earlier this month, the Duke and Duchess of Sussex signed a new ‘multi-year, first look deal for film and television projects’ with Netflix – a downgrade on their previous contract.
The couple’s new output will include a second season of the Duchess’s ‘With Love, Meghan’ lifestyle show later this month, as well as a Christmas special in December.
The new arrangement is a first-look deal, meaning Netflix can say yes or no to new film or TV projects before anyone else.
The Sussexes are also working on ‘Masaka Kids, A Rhythm Within’ – a documentary about orphaned children in Uganda, where the ‘shadows of the HIV/Aids crisis linger’.
There is also ‘active development’ on other projects with Netflix which ‘span a variety of content genres’, including an adaptation of romantic novel Meet Me At The Lake.
Netflix has already released the first series of With Love, Meghan as well as Polo, Heart of Invictus, Live to Lead and the couple’s bombshell documentary Harry & Meghan as well as being a business partner on Meghan’s lifestyle brand, As Ever.
