The Duchess of Sussex’s outfit when she met survivors of the Bondi terror attack today is already available for her fans to buy on a website where she is paid a percentage from sales.
Harry is also featured on the OneOff page advertising his wife’s ‘look’ at the Sydney beach on Friday, although he is largely covered by links to her $440 blue and white striped Matteau shirt, $139 white ‘sailor jeans’ and $298 Freda Salvador trainers.
Meghan’s $198 Brochu Walker sunglasses and $950 brown suede bag from her Bondi engagement are also being advertised.
Meghan is expected to earn a portion of OneOff’s sales commission, which ranges from 10 per cent to 25 per cent per item sold. She is also an investor in the AI-powered fashion business.
The Duchess of Sussex had looked deeply moved as she listened to stories from those who witnessed the horrific antisemitic massacre in December that claimed 15 lives.
Meghan also embraced Jessica Chapnik Kahn, who survived while shielding her five-year-old daughter after attending a Hanukkah party. She and Harry also spoke to first responders to the Bondi terrorist attack, including lifeguards on the beach.
All Meghan outfits from the Australian tour continue to be uploaded almost immediately to OneOff, including the one she wore at Bondi on Friday morning.
She will take a percentage of any sales from the online fashion sales platform, described as the ‘Spotify of fashion’.
Critics have said that the decision to advertise the duchess’s ‘look’ on a visit to meet terror attack survivors is ‘the starkest example yet of Harry and Meghan’s efforts to commercialise their royal brand’.
Royal expert Richard Palmer said the sale of her Bondi outfit online reflects badly on the Sussexes – and will worry the Royal Family.
He said: ‘This is perhaps the starkest example yet of Harry and Meghan’s efforts to commercialise their royal brand.
‘I think this will have alarm bells ringing at the palace and may ultimately prompt further discussion about whether there is a need to strip them of their royal titles, now the King has shown it can be done in effect with Andrew.
‘The palace can say it’s nothing to do with the institution because Harry and Meghan aren’t publicly-funded members of it – but they are the King’s son and daughter-in-law and any suggestion of cashing in on royal status reflects badly on the monarchy’.
Billed as ‘Meghan, Duchess of Sussex’, her OneOff page features dozens of pictures of her, including in Australia this week, all with links to buy her outfits.
OneOff is an AI-powered fashion platform and app that allows users to shop ‘curated’, celebrity-inspired looks.
Stars who are verified, such as Meghan, can earn affiliate revenue every time a fan purchases an item.
The current revenue split on a sale is, apparently, 10 to 25 per cent from the retailer to OneOff, which is then shared with the creator.
It is not clear how much the duchess expects to make, but the firm said of its deal with Meghan: ‘She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of.’
On a packed Bondi beach, Harry hugged a man wearing only beachball-patterned budgie smugglers before the couple met survivors of the terrorist attack late in 2025.
Some of the group they spoke to were among the first responders to the Bondi terrorist attack, in which 15 innocent lives were lost on December 14.
The Duke and Duchess of Sussex looked deeply moved and chatted to Jessica Chapnik Kahn, who survived while shielding her five-year-old daughter after attending a Hanukkah party.
Ms Chapnik Kahn, who was embraced by Meghan, said it was an ‘honour’ to meet the couple during their visit to the Bondi Surf Bathers’ Life Saving Club.
She said: ‘The greater problem in the world right now is hate.
‘Hate is a human problem that we’re facing, a very big problem. So to highlight that, to be able to connect with them on this heart level, I think is very special.’
Discussing the attacks, Ms Chapnik Kahn said: ‘When the gunshots started, we started running towards the beach, and it became very clear we weren’t going to make it to the beach and stay alive. So we hid in a picnic area.
‘I didn’t want my daughter to die with gunshots and sirens and wailing mothers – I just couldn’t reconcile that those would be her last moments.
‘So I spoke really clearly into her ear, and I said: ‘My darling, go inside yourself where all the love is, and stay there. Stay in your heart, my baby’.
‘And she heard me, and we laid there together in this heart space in the middle of horror for who knows how long, and we survived’.
Lifeguard Jonathan Botts, who responded to the attacks, said Harry and Meghan’s visit ‘means a lot’.
‘We had about 50 people at a Christmas party upstairs here at the surf club,’ he said. ‘We unfortunately witnessed the whole shooting massacre unfolding in front of our eyes.
‘They’ve taken time out of their pretty brief visit to Australia to visit the site and meet with some of the people that were involved and a lot of the people who are affected.’
Harry and Meghan also examined artefacts that will make up the new exhibition at the Sydney Jewish Museum, including well-wishing messages and illustrations of members of the public who were hailed as heroes for helping people during the attack.
The couple met Shannon Biederman, the museum’s senior curator, who said it was ‘really special’ to have them visit.
She said: ‘This event has not only changed the Australian Jewish community, but the Australian community at large.
‘It (the exhibition) is ensuring that it’s not forgotten.
‘When we start the memorial, in addition to the three tonnes of flowers that we were able to salvage, there were thousands of other items left – there were plush toys, there were crochet flowers, there were Lego flowers.’
Naveed Akram, 24, is accused of 15 counts of murder and one count of committing a terrorist act over the attack in which dozens of people were injured at Sydney’s Archer Park in December.
New South Wales Police allege Akram and his father – Sajid, 50, who was shot dead by police at the scene – carried out Australia’s worst mass shooting since 1996, targeting the Jewish festival of lights.
Discussing Harry and Meghan’s visit to Bondi, Ms Biederman said: ‘I think it’s really special and I’m really grateful for them coming out.
‘It’s been a really challenging time for the community and all of these expressions of unity and support are greatly appreciated.’
