Meghan Markle’s controversial advert selling her outfit with first responders to the Bondi terror attack around her has been quietly deleted.
The Duchess of Sussex was criticised after her $2,000 (£1,478) ‘look’ when she met survivors of the massacre was posted on a website where she is paid a percentage from sales.
The Daily Mail revealed how shortly after she hugged witnesses to the tragedy, the clothes she wore to the Sydney beach where 15 people died were immediately posted on a fashion platform she has also invested in.
Prince Harry also featured on the OneOff page advertising his wife’s outfit at Bondi on Friday, although he was largely covered by links to her $440 blue and white striped Matteau shirt, $139 white ‘sailor jeans’ and $298 Freda Salvador trainers.
Meghan’s $198 Brochu Walker sunglasses and $950 brown suede bag from her Bondi engagement were also being advertised – taking the cost of the entire outfit to around $2,000.
But the original contentious OneOff page inviting fans of Meghan’s fashion to buy her expensive Bondi ensemble has been quietly deleted.
It has been replaced with a picture of the duchess waving as she left her luxury Range Rover 4×4 earlier in the day, in the same outfit but not on the beach and without Harry in shot.
Meghan on Bondi Beach. Her outfit was immediately added to a website where she makes a percentage from sales. It has been quietly deleted
Meghan hugs Jessica Chapnil Khan, a survivor of the 2025 Bondi Beach terror attack
Meghan is expected to earn a portion of OneOff’s sales commission, which ranges from 10 per cent to 25 per cent per item sold. She is also an investor in the AI-powered fashion business.
It came as a Bondi beach-goer was praised after footage of the Sussexes on the sand captured her refusing to move when her sunbathing session was interrupted by Harry and Meghan.
And an exclusive poll for The Mail on Sunday revealed how an overwhelming four-to-one majority of Britons are opposed to the Sussexes using their titles for commercial gain.
The Duchess of Sussex had looked deeply moved as she listened to stories from those who witnessed the horrific antisemitic massacre in December that claimed 15 lives.
Meghan also embraced Jessica Chapnik Kahn, who survived while shielding her five-year-old daughter after attending a Hanukkah party. She and Harry also spoke to first responders to the Bondi terrorist attack, including lifeguards on the beach.
All Meghan outfits from the Australian tour continue to be uploaded almost immediately to OneOff, including the one she wore at Bondi on Friday morning.
She will take a percentage of any sales from the online fashion sales platform, described as the ‘Spotify of fashion’.
Critics said that the decision to advertise the duchess’s ‘look’ on a visit to meet terror attack survivors is ‘the starkest example yet of Harry and Meghan’s efforts to commercialise their royal brand’.
Royal expert Richard Palmer said the sale of her Bondi outfit online reflected badly on the Sussexes.
He said: ‘This is perhaps the starkest example yet of Harry and Meghan’s efforts to commercialise their royal brand.
‘I think this will have alarm bells ringing at the palace and may ultimately prompt further discussion about whether there is a need to strip them of their royal titles, now the King has shown it can be done in effect with Andrew.
‘The palace can say it’s nothing to do with the institution because Harry and Meghan aren’t publicly-funded members of it – but they are the King’s son and daughter-in-law and any suggestion of cashing in on royal status reflects badly on the monarchy’.
The new advert shows Meghan without first responders – and without Harry
Billed as ‘Meghan, Duchess of Sussex’, her OneOff page features dozens of pictures of her, including in Australia this week, all with links to buy her outfits.
OneOff is an AI-powered fashion platform and app that allows users to shop ‘curated’, celebrity-inspired looks.
Stars who are verified, such as Meghan, can earn affiliate revenue every time a fan purchases an item.
The current revenue split on a sale is, apparently, 10 to 25 per cent from the retailer to OneOff, which is then shared with the creator.
It is not clear how much the duchess expects to make, but the firm said of its deal with Meghan: ‘She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of.’
On a packed Bondi beach, Harry hugged a man wearing only beachball-patterned budgie smugglers before the couple met survivors of the terrorist attack late in 2025.
Some of the group they spoke to were among the first responders to the Bondi terrorist attack, in which 15 innocent lives were lost on December 14.
The Duke and Duchess of Sussex looked deeply moved and chatted to Jessica Chapnik Kahn, who survived while shielding her five-year-old daughter after attending a Hanukkah party.
Ms Chapnik Kahn, who was embraced by Meghan, said it was an ‘honour’ to meet the couple during their visit to the Bondi Surf Bathers’ Life Saving Club.
She said: ‘The greater problem in the world right now is hate.
‘Hate is a human problem that we’re facing, a very big problem. So to highlight that, to be able to connect with them on this heart level, I think is very special.’
A Bondi sunbather appeared to be unaware that Harry and Meghan were just metres away
The couple speak with Elon Zizerb (right), a Bondi beach terror attack survivor
It follows reports that guests who paid thousands to attend Meghan Markle’s Her Best Life retreat in Sydney over the weekend may have been treated to Champagne, selfies with the duchess and plush hotel rooms – but the budget gift bags they left with have raised a few eyebrows.
Far from a haul of ultra-premium beauty products, attendees were instead handed a mix of affordable wellness and supermarket-adjacent items that wouldn’t look out of place in a weekly shop.
Included in a branded canvas bag was a small $21 can of Meghan’s famous As Ever edible flowers, alongside a Tri-Peptide Lip Butter Glaze which sells at Coles for $18.
There was just one other item from her As Ever collection – a ‘Hold That Thought’ leather bookmark – which is sold online for $28.
There were also $21 Hunter lavender-scented candles, which sit firmly in the mid-range wellness category.
Meanwhile, a Love Tea gift box set, valued at $39, added a more premium feel.
A bag of Funday sweets, which retail for $4.50 and are available at most supermarkets and chemists, were also thrown in.
