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Matt Hancock has turned heads after he debuted a new look while partying with a mystery female friend in Cannes.
The former health secretary has ditched parliamentary fashion for a more bohemian style, replacing sleek suits with an all-white linen shirt and chinos, along with a pair of white Veja trainers, the trendy middle class shoes which retail at £125.
The 46-year-old put this ensemble, much more suited to the party-loving 20-somethings in Ibiza and Zante, on full display as he partied with people twice that age at an invite-only event last night.
Mr Hancock was seen dancing the away with a drink in his hand next to a woman at one of the exclusive invite-only evening bashes on the beach during Cannes Lions festival.
The father-of-two was also sporting a change of hairstyle to his days in politics, erasing his receding hairline with a much shorter trendy buzz cut appearing in its place.
Mr Hancock has tried repeatedly to reinvent his image after being caught in a steamy Covid rule breaking affair with his aide Gina Colangelo that led to the break-up of their respective marriages.
After resigning as a minister over the scandal, he went on I’m A Celeb while still a serving MP, set up his own TikTok account and even created his own TV company, which has yet to create a single show.
But MailOnline understands Mr Hancock was representing his family business at the global creative festival and was more than happy to speak about Covid and politics with people he met.
‘He was clearly enjoying himself and was friendly and chatty with everyone who went over to him’, said a bystander.
‘He was happy to chat about Covid and politics and was proud to be in Cannes representing the family business.’
Mr Hancock, who became the face of the pandemic when he preached Covid regulations from behind a podium, was forced to quit as Health Secretary in June 2021 following revelations he had broken his own social distancing rules.
He was caught kissing Ms Colangelo inside the Department of Health’s London HQ on May 6 2021, despite being married to his wife Martha and it being lockdown.
Mr Hancock had been sitting as an independent MP since November 2022, when he suddenly announced he would be appearing as a contestant on I’m a Celebrity… Get Me Out of Here.
After coming third on the show, he then became the unlikely centre of a TikTok sensation, amassing more than 215k followers with his cringeworthy videos – including one where he mimed along to Ryan Gosling’s ballad ‘I’m Just Ken’ from the Barbie film.
His youthful vibe continued in Cannes this week as he was spotted in an all-white outfit during one of the evening bashes on the beach.
He has been attending Cannes Lions International Festival of Creativity – considered the largest gathering of the advertising and creative communications industry.
Mr Hancock owns shares in Topwood Ltd, a waste disposal company owned by his sister and other family members.
The former health secretary came under fire when he declared the shares in the family business which was approved as a potential supplier for NHS trusts in England.
Mr Hancock declared his ownership in the Commons register of MPs’ interests in April 2021 – and a government spokesman insisted there was no conflict of interest and that he had acted ‘entirely properly’.
However, he was accused of ‘cronyism at the heart of government’ by then Labour shadow health secretary Jonathan Ashworth.
Mr Hancock declared that he received a ‘gift’ of 15 per cent of the issued share capital of Topwood Ltd, which specialises in the secure storage, shredding and scanning of documents, under a ‘delegated management arrangement’.
Since stepping down as an MP, he has also been appointed the managing director of Border Business Systems (BBS), the UK’s leading address data experts and also set up a TV firm.
Shortly after his success on I’m A Celeb, Mr Hancock set up Greenhazel Ltd in January 2023, but it emerged in April that is has remained dormant ever since.
As a dormant company, it has just £1 to its name and no revenue, profit or transactions.
Mr Hancock also appeared on on Channel 4’s Celebrity SAS: Who Dares Wins in 2023.
He said at the time he had plans to make serious documentaries, on topics including dyslexia and assisted dying.
But former politician was recently slammed by Labour MP Richard Burgon, who accused him of ‘disgraceful’ behaviour and of ‘chasing celebrity money’.