It was at the New York launch of her mother’s new perfume in October 2024 when Harper Beckham first revealed her plan to become an entrepreneur.
Asked to share her hopes for the future on a piece of notepaper under the words ‘my reverie’ – the name of Victoria Beckham’s new scent and also French for dream – the then 13-year-old wrote: ‘To create an amazing brand when I am older.’
Her statement was followed by Victoria’s trademark two kisses. Shortly afterwards, her fashion designer mother shared it with her 30 million-plus Instagram followers.
At the time, friends of the Beckhams played down Harper’s ambitions, dismissing her revelation as nothing more than the typical musings of an impressionable teenager who has watched her parents create a £360 million empire.
Those close to the family suggested that it was the sort of vague ambition many a teenage girl might have – in much the same way many teenage boys long to be professional footballers.
But fast forward 18 months and Posh and Becks’ only daughter means business – and friends of the family tell me that she is ‘obsessed’ with finding the right products for her range, which will be aimed at teenagers just like her.
Today, I can reveal the full, unvarnished and inside story of Harper’s brand.
And make no mistake, the Beckhams are hoping it will be as big as Hailey Bieber’s, whose range Rhode is worth around £1 billion.
Posh and Becks’ daughter means business – I am told she is ‘obsessed’ with finding the right products for her range, which will be aimed at teenagers just like her, says Katie Hind
Victoria Beckham is said to admire Hailey Bieber, whose beauty range Rhode is worth around £1billion. The family are hoping Harper’s brand will be just as successful
Posh is said to be in awe of Hailey, whose company generated £155 million in sales for the year ending March 2025 and became famous for its lip gloss iPhone cases, something her husband, singer Justin Bieber, has referenced in his songs.
With a reasonable price range and an exemplary marketing strategy that’s included pop-ups at the Coachella music festival, London’s Notting Hill and even a collaboration with Krispy Kreme donuts, Hailey’s range is something of an inspiration for Harper, who is planning to unveil her brand early next year, before she finishes her GCSEs.
She is having fun finding the perfect name for it. It has been suggested that it will be called HIKU by Harper.
But sources close to the Beckhams insist that isn’t the case, and indeed separate reports say an application to trademark that name in the US has failed.
The teen is using her mum’s team of experts to work with her to develop the range which will include a cleanser, toner, some light moisturiser and possibly lip balms. Reports that she is tapping into the boom in the Korean skincare market are wide of the mark, according to my sources. ‘Anyone who knows Victoria knows she doesn’t do things by halves,’ says a friend of the Beckhams. ‘Harper hasn’t inherited the performing genes from Victoria but she has her mother’s entrepreneurial spirit.
‘Victoria is very open about what an entrepreneur Harper is. She has obviously been watching her parents, and their teams, very closely. Now she has taken on some of her mum’s contacts to work for her.’
Sources familiar with the project say that Harper has been ‘shadowing’ her mother in recent months in a move that they describe as ‘work experience’.
This includes the controversial mother/daughter trip to New York at the end of last month where Harper posed alongside Victoria for promotional events for her GAP clothing collaboration and her new perfume. Critics questioned why the youngster was not in school.
‘Harper is getting all of the access,’ says my source. ‘She’s been in all of the right places and watching how the business works.
‘She has absolutely loved being in New York where her mum’s brand is based and effectively doing work experience. It has all added to her obsession with getting her brand right.’
Sources say Harper has been ‘shadowing’ Victoria in a move they call ‘work experience’. This included a recent mother-daughter trip to New York to promote Lady Beckham’s perfume
Indeed, Harper would be hard-pushed to find a better mentor than her mother, who after launching her fashion range in 2008 went on to create a skincare and make-up brand.
And Victoria is already helping to lay the groundwork, spearheading a PR campaign to insist this will be very much Harper’s baby, getting ahead of any narrative that her privileged daughter has had her brand handed to her in a typical nepo-baby fashion.
Speaking on Emma Grede’s podcast this week, former Spice Girl Victoria told the British businesswoman and co-founder of the SKIMS shapewear range that Harper’s proposed brand was all her own idea after other skincare brands caused the youngster to develop acne. ‘She came to me two or three years ago and she was really struggling with her skin,’ said Victoria.
‘She used to have beautiful skin, but like all young girls she was enticed by beauty brands and she was putting a lot of product on her face that was not suitable for her skin and consequently ended up going to see a dermatologist because her skin was really, really bad. ‘[Harper] said, “I want to create a brand because I know what I want and I don’t want other people to have to go through what I have been through.”’
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It is undeniably a very sweet story, though some are sceptical as to how close to the truth it is. As one critic of the family put it: ‘Would a little girl really say that?’
I’m assured so. In fact, Harper is said to have begun planning the brand during a visit to a dermatologist.
‘Harper is basically her own customer,’ says a source. ‘She tried various skincare to treat her acne but she couldn’t cure it and it was following those consultations that she decided she would start her own to help both herself and also others.’
As part of her plans, Victoria revealed this week that Harper created a PowerPoint presentation to share her thoughts on how she believed her business would work. ‘I’m so proud of all my children, but you know Harper is very ambitious. I don’t know what I expected to be honest.
‘I mean, she’s been sitting on my lap taking part in beauty development meetings ever since she was little.’
I’m also told that Harper’s private Instagram account (meaning she has to approve who can see her posts) will become public ‘at some point’ ready to publicise her new, beloved brand.
It is also likely she will launch a TikTok account to capture the target teen market who already use the social media platform to discuss their skincare routines.
After all, this is precisely how Victoria helped market her own make-up range. Her tutorials have helped her sell thousands of her £33-a-pop Satin Kajal eyeliners. ‘Harper wants it to be just right,’ says a source.
‘She is getting stuck in with exploring all of the right ingredients to put in her products. She is collaborating with product specialists she has met through her mother.’
But while no one doubts Victoria’s support for her daughter, who turns 15 in July, father David’s stance is harder to interpret. Interestingly, the former England star is yet to publicly mention it. Friends of the sportsman tell me he has always preferred his children to simply be children, before taking on roles in the public spotlight. However, others insist he is of course impressed by his childrens’ work ethic and drive and will always help nurture their dreams.
‘He is unconditionally supportive of all of his children and also very protective,’ one said.
The idea of a girl Harper’s age finding the time to launch a brand in the middle of her GCSEs may seem strange, but friends insist she still has plenty of time for school. (Pictured in a vlog)
There is no avoiding the fact that many will continue to be critical of a teenage girl apparently eschewing the typical pursuits of childhood – school and hanging out with friends her own age – to instead focus on what is an adult career.
Then, of course, there was that incendiary claim by the Beckhams’ eldest son Brooklyn – who is embroiled in a public row with his family – earlier this year in which he accused his parents in a six-page Instagram post of being ‘controlling’ and putting their brand before family.
Sightings of Harper partying like an adult this week will have done little to quell her critics. Eyebrows were raised on Thursday night when she was seen out at a London restaurant with her older brother Romeo despite it being a school night. However it was, apparently, to celebrate Victoria’s father Tony’s birthday.
Family parties aside, the very idea of a schoolgirl finding the time to launch a brand in the middle of her GCSEs will seem, for many, a horrifying prospect, especially as it all appears to be part of the Beckham 2.0 movement which has seen Posh and Becks’ children step into the limelight. However, friends of Victoria’s insist that there is plenty of time for school and her daughter’s entrepreneurial commitments.
And sources close to the family insist that if Harper was playing football five nights a week, nobody would bat an eyelid.
‘Loads of kids have hobbies outside school,’ says a pal. ‘Nobody would be complaining if Harper was taking time out to do a sport such as football or netball.
‘That would take up far more time than Harper’s commitments to her brand.
‘She is a very kind, sweet, charming girl who hangs out with her friends and takes part in after-school activities. Her skincare is her passion though.’
One early headache for Victoria are comparisons with Kylie Jenner, the American super-influencer who launched her own make up brand, Kylie Cosmetics, 12 years ago when she was 18.
Like Harper, she is the youngest of a big showbiz family (her older siblings are Kim, Khloe and Kourtney Kardashashian, as well as Kendall Jenner) and her mother Kris Jenner, similar to Victoria, is something of a momager.
But for the Beckhams, that is where the similarities stop.
For while Victoria is in awe of Kylie becoming a billionaire from her range, they insist that Harper is nothing like Kylie, who is known for her surgically-enhanced appearance.
‘Harper is natural. When you look at her she is make-up appropriate,’ says my source. ‘This is about skincare, not make-up.
‘Anyone who suggests it gets a telling off. Harper is different. There is no comparison and the connotations which come with Kylie are so different to Harper.
‘The first thing you think of when you see Kylie is her Brazilian Butt Lift and lip fillers. That is not Harper.’
What exactly Harper is to become is yet to be seen – but if her mother has anything to do with it, it will be very lucrative indeed.
