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Thursday, April 23, 2026

I’m A Celeb fans slam ‘unfair’ elimination as Ashley Roberts leaves

I’m A Celebrity viewers hit out at the show’s ‘unfair’ elimination process after Ashley Roberts and Sinitta became the latest stars to leave camp. 

Wednesday’s show saw the campmates battle it out in sudden death in a challenge, Keys To Success. 

The celebrities had to guess the correct order of a set of keys. While Mo Farah managed the task in 36 seconds, Ashley came last after spending 11 minutes on the puzzle which meant she had to go home. Sinitta was evicted later in the episode after quitting mid trial Dragged Through Hell.

But fans took to X to say they were sad the Pussycat Dolls star, 44, who placed as a runner-up in the 2012 series of I’m A Celebrity, had been eliminated and called her their winner. 

Some said she wouldn’t have been sent home if Jimmy Bullard hadn’t sabotaged the previous trial. 

The former footballer, 47, made the decision to yell: ‘I’m A Celebrity Get Me Out Of Here’ during the Bushtucker Trial, Rancid Run. 

I’m A Celebrity viewers hit out at the show’s ‘unfair’ elimination process after Ashley Roberts became the latest star to leave camp

The sudden decision sparked a mass fall-out between the pair, with Adam Thomas launching into an expletive-laden rant at Jimmy for sending him home too. Adam was later saved by his campmates. 

Viewers wrote: ‘Ashley deserved to win!! Scarlett should be the winner (again) in my eyes.’  

‘So Ash is gone because of Jimmy.’

‘Gutted Ashley went! I blame Jimmy! She probably would have survived yesterday’s trial.’

‘Ashley’s like a jungle Jane but got beaten on the easiest trial.’

‘Ashley was brilliant. Threw herself into all the trials, won a load of stars, and just great energy in camp! It won’t be the same without her.’ 

Reflecting on her best friend’s exit, Scarlett Moffatt said: ‘I know it’s not long but I’m gutted for her because I think she’s done so amazing in every trial, every challenge. She got stuck into camp life. It’s not going to be the same without her.’

Meanwhile, Ashley, who lasted 12 days in camp, said: ‘As much as I’m bummed to be going out, making it so close to the final four, I feel like I’ve done myself proud. I got my hands dirty, faced some fears, met some amazing new people, and walked away with memories for life.

‘It’s been fourteen years. I’ve been through a lot of different life experiences since, some good, some bad. So, I walked in with a different head on my shoulders, really wanting to prove to myself that I could do it. The camp was cool. I loved that waterfall. That was so magical.’ 

Sinitta was evicted later in the episode after quitting mid trial

Sinitta was evicted later in the episode after quitting mid trial

Wednesday's show saw the campmates have to battle it out in sudden death in a challenge, Keys To Success, with Ashley placing last

Wednesday’s show saw the campmates have to battle it out in sudden death in a challenge, Keys To Success, with Ashley placing last 

They wrote: 'Ashley deserved to win!! Scarlett should be the winner (again) in my eyes'

They wrote: ‘Ashley deserved to win!! Scarlett should be the winner (again) in my eyes’

Some fans said she wouldn't have been sent home if Jimmy Bullard hadn't sabotaged the previous trial

Some fans said she wouldn’t have been sent home if Jimmy Bullard hadn’t sabotaged the previous trial

Sinitta was also eliminated from camp during the next trial after shouting: 'I'm A Celebrity Get Me Out Of Here'

Sinitta was also eliminated from camp during the next trial after shouting: ‘I’m A Celebrity Get Me Out Of Here’

Of why the experience was better the second time around, Ashley said: ‘I think proving to myself [I could do it]. To reignite that empowered feeling within me is exciting.

‘Also friendship. I made some friendships in the last one, but these feel even more deep rooted. I feel like I’m really going to be hanging out with everybody on the other side.’ 

Sinitta was also eliminated from camp during the next trial after shouting: ‘I’m A Celebrity Get Me Out Of Here.’

Each celebrity pair had to be shackled together, back to back by the waist and ankles. A wall will separate them from their partner but they’ll be connected by a chain.

They needed to work together to solve maths questions, solve codes and unlock the lockers to find a key that releases them from their shackles. However Sinitta, who was paired with Craig Charles, gave up after struggling with the task. 

The rest of camp voted for her to leave.  

The eighties popstar, who first took part in the 2011 series and was voted out second, said in her exit interview of her time: ‘I got what I came here for, which was courage. This sense of being able to do whatever I believe.

‘I feel rejuvenated. It was magical and so much fun. I laughed every day. I faced my fears. I understand now, after being terrified of everything most of my life, the way to overcome your fears is to face them.

‘I feel like this fearless, robust person now, rather than a fragile person. It’s been like therapy. The second time in the jungle is a memory I will cherish forever. The first time, let’s just pretend that didn’t happen.’

Scarlett, Craig Charles, Harry Redknapp, Sir Mo Farah and Adam Thomas make up the final five. 

While Ashley was sent home, viewers will get to vote for their winner in Friday’s grand final, which will be filmed live in the UK. 

I’m A Celebrity continues at 9pm on ITV and ITVX on Thursday.  

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