Beats and Nike join forces on the ULTIMATE fitness earphones,
They’re two of the biggest brands in the world, and now Beats and Nike have joined forces on the ultimate fitness earphones.
The ‘Powerbeats Pro 2 – Nike Special Edition’ are a limited edition pair of wireless earphones that feature a Nike Swoosh on the right bud, and the Beats ‘b’ on the left.
With wraparound earhooks, 45 hours of battery life, and even a built–in heart rate monitor, the £249.99 earphones are aimed at athletes.
The launch comes one year after the original Powerbeats Pro 2 were unveiled.
However, Chris Thorne, CMO of Beats, maintains that ‘this isn’t just a new colourway’.
‘It’s a collision of two brands that define performance, culture, and sports – the attributes of today’s athlete,’ he explained.
‘By placing the Swoosh on our hardware for the first time, we’re honouring the shared DNA of Beats and Nike – and celebrating ambassadors like LeBron James who embody both.
‘It’s a tribute to the grit, style, and sound that push people to their limits.’
The wireless earphones feature an earhook that’s reinforced with a nickel titanium alloy, making them light but also sturdy.
Users can choose between five tip sizes for the perfect fit, with options ranging from Extra Small through to Extra Large.
One of the most exciting features is heart rate monitoring, which provides you with real–time data on your pulse.
The earphones feature LED optical sensors, which pulse over 100 times per second to measure your blood flow.
As your exercise, this information can be relayed to various fitness apps in real–time, including Open, Peloton, Runna, Slopes, Ladder, Nike Run Club, and YaoYao.
In terms of active noise cancellation, users can toggle between full noise cancellation or transparency mode, while the earbuds are also fitted with voice accelerometers and advanced microphones for calls.
Of course, one of the main concerns for athletes will be battery life.
Thankfully, you’ve got nothing to worry about.
Beats reassures that the earphones deliver up to 45 hours of battery life with the charging case, with each bud delivering up to 10 hours of playback per charge.
And if your earphones do die, a quick five–minute charge will give you an impressive 90 minutes of playback.
The earphones aren’t exactly subtle, coming in just one colour – a bright neon green – although the charging case is matte black.
For comparison, the standard Beats Powerbeats Pro 2 come in Jet Black, Quick Sand, Hyper Purple, or Electric Orange.
Sports superstar, LeBron James, was one of the first athletes to test the new earphones and described them as his ‘go–to’.
‘I’ve been part of the Beats journey since day one with the original Powerbeats, and the Powerbeats Pro 2 represent everything I need in my daily routine, whether I’m training, recovering, or just living life,’ he said.
‘These aren’t just my go–to earbuds – they’re built for anyone who refuses to compromise on performance.’
Nike Special Edition will be available to purchase on Friday, March 20, for £249.99 at Apple.com in the US, UK, China, Japan, Germany, Canada, Australia, Singapore, France, Spain, India, Switzerland, the Netherlands, and Hong Kong.
They will also be available at Nike.com in the United States and select Apple Store locations in the US, UK, China, and Singapore.
