The family of a 31-year-old woman said they have not heard from her since she checked out of her hotel in Morocco three days ago.
Rachel Kerr was on a work trip in Agadir, with her last known location being the Caribbean Village Agador hotel, before disappearing on April 25.
Ms Kerr, from Dunblane, Scotland, who is known for her travel content on social media, has had her phone switched off since checking out.
She has worked with brands online, promoting trips abroad, including an upcoming tour of Agadir in October.
During her time in Morocco, Ms Kerr posted on social media about the area, with her last post on Instagram coming on April 13.
She is also known for her modelling work, public speaking and being a published author.
Rachel Kerr was on a work trip in Agadir, with her last known location being the Caribbean Village Agador hotel, before disappearing on April 25
Ms Kerr, from Dunblane, Scotland, who is known for her travel content on social media, has had her phone switched off since checking out
Her family confirmed she was missing, with cousin Claire Hill pleading for anyone with information to come forward.
Ms Hill said: ‘Appealing to anyone who may have had contact with Rachel Kerr in the last few days, and any of her contacts in Morocco.
‘Please get in touch if you have any information.
‘Her family are extremely concerned for her welfare.
‘Last known to be staying in the Caribbean Village Agadir, checked out on Saturday and we’ve not been able to contact her since then.
‘Please, any information, no matter how small, is helpful.’
