Sydney Sweeney has posted new sizzling photos from her latest SYRN photo shoot for her Seductress collection which goes on sale next week.
The 28-year-old movie star modeled the new items, which were made from pale pink and white lace, in a collection of Instagram posts.
In one snap she placed a red rose between her cleavage, and in another she had the same red rose between her legs in her latest effort to pique interest in her lingerie line.
‘All eyes on The Fantasy Bodysuit. We’re adding two new colors of this best-seller: Pillow Fight and Pout,’ read the caption.
‘Meet The Starlet Halter Unlined Bra in color Pout. Made with the same lace and fit from our best selling Show Off Bra but with a new halter look,’ it was captioned in another post.
It was added, ‘Seductress Drop 2 arrives 3.24.26 at 8 AM PT.’
A second post read, ‘The lace bras, thongs and corset you couldn’t stop wearing are coming back in new colors along with new silhouettes you’re about to be obsessed with.’
Her lingerie line has been selling very well. Last month the star announced on her official Instagram page that the line ‘sold out in HOURS!! We’re working on a restock soon. I’m so grateful. I love you allll.’
The thespian has used clever marketing behind the launch as she posed for very sexy images and also pulled a stunt at the Hollywood sign.
This comes after news that Sweeney is reportedly looking to move into the beauty space.
The actress is said to have filed a trademark application hinting at her future plans.
As reported by WWD, trademark attorney Josh Gerben has flagged a filing with the US Patent and Trademark Office from January 16 for Syrn in relation to skincare products, beauty care preparations and cosmetics.
The application is for an ‘intent-to-use’ filing, which means products could be in development, or the trademark is being filed to protect itself for the future.
No specific product names or innovations were detailed in the document.
Sweeney opened up about her mission for the brand, insisting she wanted to ensure every piece fits well and works on a ‘beautiful range of body types.’
She told Cosmopolitan magazine: ‘My designers are all women, and I have an amazing diverse team. My models are a beautiful range of body types. I’m always like: ‘I want to see it on every body.’ I can’t be the only model. I need to make sure everyone feels really good in it …
‘If I wouldn’t wear it, I wouldn’t want to make it.’
SYRN aims to rival Kim Kardashian’s Skims and Rihanna’s Savage x Fenty. It comes in 44 sizes, and is split into four modes: Comfy, Playful, Romantic, Seductress.
Launching the brand, the actress explained: ‘The secret is finally out … this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are.
‘I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.
