Stringy cheese, a rich tomato base and a perfect crust – pizza has won the hearts of many but its price varies across Europe.
New research, the 2026 Pizza Index by Foodora, has revealed the average cost of the popular Italian food by tracking the price between 2024 and 2025 in Austria, Hungary, Czechia, Norway, Sweden, and Finland.
The cheapest pizza can be found in Hungary, where it costs around €8.75 (£7.62) for a classic Margherita.
Despite being the cheapest spot to tuck into the beloved meal, the median price there has actually increased by 17.3 per cent – in 2024 it cost around €7.46 (£6.50).
Czechia ranked second, with pizza available for €9.47 (£8.24), an 11.5 per cent rise from 2024’s price of €8.49 (£7.39).
Meanwhile, Sweden followed in third place, offering pizzas for around €10.94 (£9.52), a decrease of 2.3 per cent from 2024.
Austria ranked fourth, priced at €11.50 (£10) and saw a significant 21.1 per cent rise.
Finland followed, charging €13.50 (£11.75) for a pizza, working out 2.2 per cent less than its 2024 average of €13.80 (£12).
Norway ranked sixth amongst the countries analysed overall, averaging at €17.60 (£15.31).
As for the most expensive city to buy pizza, Lillestrøm in Norway took the crown.
The city charges on average a whopping €19.12 (£16.63) for a pizza, according to the research.
It was previously the cheapest city back in 2024, marking a dramatic shift in pricing and a 62.45 per cent increase.
Pizza lovers can find a bargain in Szeged, Hungary, which takes the crown for the most budget-friendly pizza Margherita city.
A pizza there costs €8.50 (£7.40), making it the cheapest city across all six countries in the research.
It comes after the winners of the 50 Top World Artisan Pizza Chains 2025 Awards, curated by 50 Top Pizza, were revealed back in November.
Da Michele, which operates two restaurants in London and one in Manchester, was officially crowned the best pizza chain in the world.
Meanwhile, three more brands operating in London – Big Mamma Group, Pizza Pilgrims and Berberè – have all been named in the world’s Top 10.
London is the most internationally represented pizza city outside Italy in this year’s top 10 global ranking.
Inigo Lambertini, ambassador of Italy to the UK, said: ‘Pizza is more than just food. It is culture, history, and identity.
‘It is a symbol of conviviality, an ambassador in its own right of Italian lifestyle and craftsmanship all over the world.’
