Manchester United YouTuber Mark Goldbridge has established a substantial platform for himself, one that has benefitted him in more ways than one.
Goldbridge, whose real name is Brent Di Cesare, has risen to fame on social media through his coverage of United in recent years.
The content creator has built a large following by delivering a series of viral moments during his United watch-along sessions for each match on ‘The United Stand’.
And it can be revealed that his ventures have also proven profitable.
Through his OMS Investments Limited company, which encompasses The United Stand and more, Goldbridge – who is the sole director – was able to pay himself a seven-figure sum last year.
The exact fee in question? £1.5milliion from December 31, 2023 and December 31, 2024 as per Companies House.
The accounts show too that the OMS Investments Limited’s current assets for 2024 were at £4.96m – a rise of £1.6m from 2023 which was at £3.3m. Daily Mail Sport have contacted Goldridge’s team for comment.
As well as The United Stand, Goldbridge has another YouTube channel called ‘That’s Football’. That platform features watch-alongs involving other clubs, as well as reacting to major stories from across the sport.
And in August, the 46-year-old’s offering increased after being awarded rights to broadcast a selection of Bundesliga matches this season.
His channel and The Overlap, which features Gary Neville, Roy Keane and Jamie Carragher, have both been included as Bundesliga broadcast partners.
The two channels will share live matches throughout the season, which will be shown in watch-along formats.
‘That’s Football will stream 20 live Bundesliga matches on Friday nights as well as creating 34 weekly shows in 25/26 – the first creator channel with official league rights,’ a statement from ‘That’s Football’ read.
‘A landmark deal putting That’s Football alongside Sky, BBC and Amazon in the Bundesliga UK strategy.’
Their involvement is in addition to the BBC having free to air rights to Friday night matches for the next two seasons, which will also be shown on the Bundesliga’s own YouTube channel.
Sky Sports continue to show the Bundesliga’s Saturday evening fixture and matches between Bayern Munich and Borussia Dortmund, while Amazon will have rights to all their Sunday matches.
Goldbridge’s involvement, however, marks the first time a content creator has been awarded broadcast rights to a top European league.
His ‘The United Stand’ channel boasts 2.22million subscribers on YouTube and claims to be the biggest Man United fan media outlet in the world, while ‘That’s Football’ has 1.44m subscribers.
Goldbridge had previously been accused by former Man United defender Paul Parker of ‘causing problems’ at the club, who also claimed the content creator is a Nottingham Forest fan.
‘I don’t like what Mark Goldbridge is doing,’ Parker claimed in 2023. ‘It’s a problem. Everyone has to make a living but you have to be very, very thick skinned to make money off the back of something you don’t like.
‘He has no relationship to Man United, he is a Nottingham Forest fan. It’s an incredible skill to do that, actually… to make money on the back of something you don’t like.
‘He is attacking the club, the manager and the owners of a football club that you don’t even love. He has no inner feeling with the club and it’s a scary but incredible feeling to have to be that invested in a club that you don’t support.’
Alejandro Garnacho also landed himself in hot water after liking one of Goldbridge’s X posts in April when the YouTuber accused Erik ten Hag of ‘throwing a 19-year-old under the bus’ for taking him off at half time against Bournemouth.
Garnacho was reprimanded for his behaviour, but Ten Hag was happy to ‘move on’ from the incident after the forward apologised.
Meanwhile, Rasmus Hojlund’s decision to do an interview with The United Stand back in February sparked a backlash, with Mail Sport exclusively revealing that Goldbridge was sent death threats in the aftermath.
It was reported that some of United’s players were furious with Hojlund for granting an interview to the controversial fan channel, but the Danish striker dismissed this as ‘fake news’.
