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After weeks of anticipation, Amazon Prime Day 2025 is officially here – and shoppers are wasting no time snapping up the hottest deals.
Over the next 96 hours, the retail giant and its competitors will roll out massive markdowns on a wide range of products, including robot vacuum cleaners, TVs, beauty products and more.
Running from Tuesday, July 8 through Friday, July 11, our shopping experts have got you covered on all the deals worth splashing your hard-earned cash on. Our mission? Help you score the very best for less.
Bargain lovers are in for a treat, with reader favourites from Shark, Ninja, Apple, and more hitting their lowest prices yet – think vacuums, air fryers, travel accessories, smart home gadgets, and beauty essentials.
To keep you updated on the best Amazon Prime Day deals in real-time, we’ve created this live blog, which we’ll be updating every time an exciting offer drops. We’re also price-checking as we go, so you’ll know when you’re getting the lowest price or best deal available.
Don’t forget to sign up for a free Prime membership to access the best deals.
The most popular Amazon Prime Day deals overall
- LOWEST PRICE: Apple iPhone 16e 128GB, now £494 (was £599)
- LOWEST PRICE: Amazon Fire TV Stick 4K, now £27.99 (was £59.99)
- LOWEST PRICE: Amazon Kindle (16 GB), now £74.99 (was £94.99)
- LOWEST PRICE: eufy G50 Robot Vacuum Cleaner, now £99.99 (was £199.99)
- LOWEST PRICE: Apple AirPods Pro 2 Wireless Earbuds, now £179 (was £229)
- READER FAVOURITE: Maybelline New York Lash Sensational Sky High Mascara, now £7.67 (was £12.99)
- LOWEST PRICE: Shark FlexBreeze HydroGo Misting Fan FA050UK, now £99 (was £129.99)
- READER FAVOURITE: Finish Quantum Infinity Shine Dishwasher Tablets, now £10.46 (was £31)
- LOWEST PRICE: Garnier Vitamin C Daily UV Brightening Fluid Sheer Glow, SPF50+, now £5.84 (was £12.99)
- LOWEST PRICE: Dyson Airwrap i.d.™ Multi-Styler and Dryer, now £399.99 (was £479.99)
