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The Love Island copycat rivalry continued when Maura Higgins and Olivia Attwood attended the Glamour Women Of The Year Awards in New York City on Tuesday.
The duo, who are said to have reignited their feud after a PR fallout and similar career moves, narrowly avoided each other on the red carpet.
Maura and Olivia, both 34, also opted for similar looks – black semi-sheer dresses – while attending the glitzy event.
Irish TV personality Maura, looked incredible in a long sleeved number which featured a plunging neckline and a satin skirt.
She completed her outfit with a pair of heels and pulled her hair back into a sleek bun with front pieces.
Meanwhile, Olivia wore a full mesh dress with black underwear and long leather gloves.
She wore her hair down in loose curls and completed her outfit with a pair of classic stiletto heels.
Maura has reignited her feud with Olivia with yet another copycat career move, the Daily Mail can reveal.
The pair’s rift first surfaced last year during Maura’s stint in the I’m A Celeb jungle, where she claimed to have scrubbed a toilet with an ex-boyfriend’s toothbrush for revenge, a story she had previously linked to her breakup with Curtis Pritchard.
Sources revealed last November that Maura was seen as trying to follow a ‘similar script’ to boost her appeal, mirroring Olivia’s path after she signed up for Love Island in 2017 following her split from Bradley Dack after he was unfaithful.
The tension between the two further escalated when they were both signed to the same PR agency, Dundas Communications.
The dynamic became awkward as they were lined up for similar jobs, prompting Olivia, who had worked with the agency first, to move on.
In a surprising turn, ten months after Olivia joined a new public relations agency, Align, which specialises in growing careers in America, Maura has now followed suit, signing with the same company.
Sources say the relationship between the former Love Island stars has never been worse, with some confusion over how history has repeated itself less than a year after the initial PR fallout.
A source revealed: ‘There were so many incidents last year that led friends to believe Maura is trying to emulate Olivia’s career.
‘From Love Island to I’m A Celeb and signing with the same agencies, there have been numerous parallels, which started to create friction.
‘In the end, Olivia left PR firm Dundas, even though she had been signed with them before Maura joined, because she wanted space to build her brand without any overlap.
‘Everyone is a bit irked now that Maura has once again followed Olivia by signing with PR Align, months after Olivia became one of their clients.
‘Tensions are now at an all-time high… there are hundreds of PR firms, but Maura and her team have chosen the same one Olivia works with, for the second time.’
The TV stars share many career parallels, having both started out as ‘Monster Energy Girls’ before signing up for Love Island and then I’m A Celeb.
However, it was Olivia who appeared on both shows first, although she had to leave the jungle early on medical grounds.
The Daily Mail understands that Maura has chosen to sign with Align due to her growing work in the United States, including her upcoming appearance on The Traitors US.
