The White Isle might be best-known for hedonism and clubbing but Ibiza no longer reigns supreme as Europe’s top party hotspot.
According to new research from GetYourGuide, it’s Ayia Napa that’s now Europe’s best destination for partying.
A tourist resort on Cyprus’ southern coast, Ayia Napa is particularly popular in the summer with young adults looking to let loose.
The majority of its clubbing scene takes place on the Ayia Napa Strip which is packed with late-night venues.
Next on the list in Europe is Majorca. The Spanish island is a popular family destination but it’s also home to Magaluf, one of the continent’s best-known party hotspots.
Although the resort has looked to change its reputation in recent years, many Brits still see the beach destination as a clubbing haven.
But that’s not the case in Ibiza.
New research from GetYourGuide has found that more than a third (33 per cent) of Britons travelling to Ibiza would try to avoid bars and clubs when visiting the Balearic island.
The study also found that 58 per cent of Britons want to skip the hangover and leave their holiday feeling rested and revived.
Nearly half (43 per cent) of women travellers say they would consider not drinking on holiday and that ‘they don’t need it to have a good time’.
The cost of drinks and club entry has also put some Britons off holidaying in a party destination.
Benjy Potter, a GetYourGuide spokesperson, said: ‘Gone are the days of fly-and-flop as booking data and travellers themselves are telling us they want to immerse themselves in local culture and soak up the unique experiences a destination like Ibiza has to offer.
‘As four in 10 British travellers admit to drinking less on holidays now than they did five years ago, it opens up their itinerary to more opportunities for discovering their destination.
‘If they can just peel themselves away from the bar, they’ll find a whole new side to Ibiza, beyond the buffet.’
GetYourGuide has partnered with Fearne Cotton to launch a new experience in Ibiza that will focus on everything the island has to offer beyond partying.
Fearne reveals: ‘I first visited Ibiza 20 years ago and fell in love with the island’s energy and people.
‘There’s something truly magical about this place and however hectic my life gets, a trip here will always bring me back to myself.
‘Over the last two decades I’ve discovered the best secret spots for sunrise hikes, chilly dips and soulful yoga sessions.’
‘Ibiza:Unplugged’ can be booked on the GetYourGuide website and app on a first-come-first-serve basis.
The experience is available on August 1, 8, 15 and 22 in 2025.
