Fans are facing steep prices at Wimbledon over the next fortnight as prices of beer, pimms and wine have been revealed at this year’s tournament.
Over half a million fans attended last year’s Championships and a repeat is on the cards in 2025, with organisers warning the grounds were already at ‘total capacity’ on the opening day of play.
With the tournament having its hottest start on record, many fans will be seeking refreshment at SW19.
Fans will opting for beer as their drink of choice will be likely drinking Stella Artois, one of the tournament’s official sponsors.
A 300ml bottle will set fans back £7.50, the same as last year, with the non-alcoholic version priced lower at £6.90.
However, pints of Stella will cost £8.85 for the 2025 tournament, marking another increase having been £7.55 in 2023 and £8.50 last year.
Reacting to the price list, one fan wrote ‘Stella is one of the cheapest beers you can buy at trade prices these days. Which explains why Wimbledon are charging £8.85 a pint and even charging 40p more than Guinness!!
‘It’s nothing to do with profit margins. That’s just pure greed.’
Depending on the location around the grounds, a 250ml glass of Pimm’s could set fans back between £10.20 to £12.25.
The drink, which has become a tradition at Wimbledon, will set spectators back £36 if they opt to by a jug.
At one bar in the grounds, Mail Sport founded white, rose and red wine priced at £10.20 for a 187ml glass.
Sipsmith gin and tonic has also been priced at the same amount.
Bottles of wine have been priced at £49.60, while champagne ranges can reach as much as £96.
Should fans opt against alcoholic options, they can opt for soft drinks like Coke or Sprite at £2.75.
A large bottle of Evian, the tournament’s official water, has been priced at £5.
The bottles can be refilled throughout the grounds for free via the numerous water stations at SW19.
Mail Sport revealed earlier this month that the price of strawberries had also increased for this year’s tournament.
The All England Club have taken great pride in freezing the price of strawberries at £2.50 per portion since 2010, but Mail Sport revealed prices had increased by 20p for 2025.
The club sell around 140,000 punnets per year, meaning the new price will bring in an extra £28,000.
At £2.70 the event’s iconic snack is easily the best value food on site. Wimbledon is also one of the very few sporting events which allows fans to bring in their own food and drink – including alcohol – so visitors on a budget can always bring in their own strawberries.
